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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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04921_Field_OMDK T20.txt
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1996-04-10
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So, what happened to the left in Arabic and
Hebrew and Phoenician, once it had actually been
changed in the actual nature of the script, would
then move to the right. It’s a complex story, but
the upshot of it is that analysis became the prime
processing strategy of the mind—of the Greek
reader and of the Latin reader. And then that
affected rationality. Rationality was a form of
measuring proportion between objects. It affected
the proposal to the eye of how the world looked.
Instead of the dominant symbolic environment, the
seizing of the reality of the medieval mind, for
example, is a configuration. But the Renaissance
eye looks at things in their proportion and looks at